Thinking “outside the box” has been the cornerstone of Richie Bello’s career. From his success on the sales floor to becoming a veteran trainer and then the adoption of technology for Internet-based marketing, his career has evolved to deliver the skills and tools needed to remain competitive in the automotive industry. As early as 2000, GM recognized Richie as a first adapter of the Internet. He worked closely with R. L. Polk, to develop comprehensive training tailored specifically to phone handlers of dealership phone leads. He has several software developments to his credit that are intelligent, performance-based solutions.Richie is founder of Richie Bello Institute of Leadership and Management, a 501C3 not for profit, dedicated to the recruitment, education and employment of veterans into the automotive industry. Richie is recognized as an automotive influencer, published author, and renowned trainer. Bello’s books: Prospect Like A Gold Miner,Ten Steps To Sales Mastery, and Branding For Car Guys have all hit Amazon’s best seller list.